Media Trainings for Sharing Your Health Care Story
How to share your story for activism via video
On Wednesday August 28th, 2024 in partnership with Health Care Voter, we held an hour-long training on creating short-form video (TikToks, YouTube Shorts, Instagram and Facebook Reels) with Camaron Stevenson, Founding Editor and Chief Political Correspondent for The Copper Courier, and Mikka Kei Macdonald, Creative Director of Community Change.
Watch below via YouTube (~1 hour length).
Download Camaron Stevenson’s slides
Download Mikka Kei Macdonald’s slides
How to get your story covered in the media
On Thursday August 25th, 2022 we held an hour-long training on how to leverage timeliness and tactics to get your story covered from the perspectives of a columnist and a media outlet, with Robin Wilson-Glover, Director of Digital Opinion at NJ Advance Media, and columnist and scientist Trish Zornio.
Watch below via YouTube (~1 hour length).
How to give an effective press interview
On Thursday June 23rd, 2022 we held an hour-long training on media interviews from both the perspectives of interviewer and interviewee, with Jenn Taylor-Skinner of The Electorette podcast and Brad Bauman of Fireside Campaigns.
Watch below via YouTube (~1 hour length).
How to tell a compelling story and engage an audience
On Wednesday April 27th, 2022 we held an hour-long training on the psychology behind compelling storytelling with Dr. Pamela Rutledge, and how to implement tools to make your personal story more persuasive for advocacy with Brad Bauman of Fireside Campaigns.
Watch below via YouTube (~1 hour length).
Download Dr. Rutledge’s slides
Download the Media Training Checklist (Fireside)
How to testify before a legislature
We co-hosted a training with OSPIRG on Wednesday February 2nd, 2022 on sharing your story for advocacy via the legislative process.
Watch below via YouTube (~30 mins length).
Download the testimony slides (OSPIRG)
How to persuade others through your personal story
On Monday July 19th, 2021 in partnership with Be A Hero Action Fund and Health Care Voter, we held an hour-long training with progressive messaging guru Anat Shenker-Osorio of ASO Communications on the principles of persuasion.
Watch below via YouTube (~1 hour length).
Download the storytelling slides (ASO)
How to write and publish a letter to the editor or opinion piece
On Tuesday May 11th, 2021 in partnership with Progressive Perspectives (formerly Progressive Media Project), Be A Hero Action Fund and Health Care Voter, we held a 45 minute training on letter writing and op eds for your local newspaper.
Watch below via YouTube (~45 minute length).
In June, we offered a smaller cohort in-depth op ed training over a couple days as well.
Download the op ed slides (Progressive Perspectives)
How to tell your personal story effectively, share it on social media, and write a letter to your local paper
On Monday September 14th, 2020 in partnership with Health Care Voter and Be A Hero Action Fund we held our first live virtual training for storytellers. Our training director and emcee was Laura Packard, Health Care Voices founder. Trainers included Arshad Hasan and Vicki Roush of Convey Communications, and Linda Benesch of Social Security Works.
Watch below via YouTube (~1 hour length).
We followed up this kick-off intro training with 6 weeks of virtual small-group media trainings, to help health care advocates build on their storytelling skills and take their public work to the next level.
Download the media training slides (Convey)
Download the letters to the editor slides (Linda)
2019
Our first in-person media training for health care advocates was held in partnership with Health Care Voter in Denver, July 20-21 2019 at the Washington Street Community Center. This 2-day in-depth training focused on helping health care advocates tell their own stories more effectively. Our training director and chief trainer was Beth Becker of Becker Digital Strategies, who also taught on story of self, social media, and public speaking. We also included local trainers: Katie Reinisch, consultant and former V.P. of Public Affairs for Planned Parenthood of the Rocky Mountains, taught on the principles of effective storytelling. Tara Trujillo, former communications director for Sen. Mark Udall and Rep. Salazar, taught on how to speak with reporters. Laura Chapin, consultant and former media liaison for the Governor, taught on how to write letters to the editor and op eds. Ashtyn and Stephanie from Versa News taught about sharing your story via video.
