Sharing Your Health Care Story
2022
On Thursday August 25th we held an hour-long training on how to leverage timeliness and tactics to get your story covered in the media, with Robin Wilson-Glover, Director of Digital Opinion at NJ Advance Media, and columnist and scientist Trish Zornio.
Watch below via YouTube (~1 hour length).
On Thursday June 23rd we held an hour-long training on how to give a compelling press interview, from both the perspectives of interviewer and interviewee, with Jenn Taylor-Skinner of The Electorette and Brad Bauman of Fireside Campaigns.
Watch below via YouTube (~1 hour length).
On Wednesday April 27th we held an hour-long training on how to tell a compelling story and engage an audience. Learn the psychology behind compelling storytelling with Dr. Pamela Rutledge, and how to implement tools to make your personal story more persuasive for advocacy with Brad Bauman of Fireside Campaigns.
Watch below via YouTube (~1 hour length).
Download Dr. Rutledge’s slides
Download the Media Training Checklist (Fireside)
We co-hosted a training with OSPIRG on Wednesday February 2nd on how to testify before a legislature, and share your story for advocacy via the legislative process.
Watch below via YouTube (~30 mins length).
Download the testimony slides (OSPIRG)
2021
On Monday July 19th in partnership with Be A Hero Action Fund and Health Care Voter, we held an hour-long training with progressive messaging guru Anat Shenker-Osorio of ASO Communications on the principles of persuasion, learning how to share your personal story to persuade others for advocacy. This training was originally broadcast via Facebook Live.
Watch below via YouTube (~1 hour length).
Download the storytelling slides (ASO)
On Tuesday May 11th in partnership with Progressive Perspectives (formerly Progressive Media Project), Be A Hero Action Fund and Health Care Voter, we held a 45 minute training on how to write and publish a letter to the editor or opinion piece for your local newspaper. This training was originally broadcast via Facebook Live, and has reached over 50K people to date via Facebook.
Watch below via YouTube (~45 minute length).
In June, we offered a smaller cohort in-depth op ed training over a couple days as well.
Download the op ed slides (Progressive Perspectives)
2020
On Monday September 14th, 2020 in partnership with Health Care Voter and Be A Hero Action Fund we held our first live virtual training for storytellers. We covered how to tell your personal story effectively, share it on social media, and write a letter to your local paper. Our training director and emcee was Laura Packard, Health Care Voices founder. Trainers included Arshad Hasan and Vicki Roush of Convey Communications, and Linda Benesch of Social Security Works. This training was broadcast using act.tv via Facebook Live, YouTube, and Twitter via Periscope, and has reached over 140K people to date via Facebook.
Watch below via YouTube (~1 hour length).
We followed up this kick-off intro training with 6 weeks of virtual small-group media trainings, to help health care advocates build on their storytelling skills and take their public work to the next level.
Download the media training slides (Convey)
Download the letters to the editor slides (Linda)
2019
Our first in-person media training for health care advocates was held in partnership with Health Care Voter in Denver, July 20-21 2019 at the Washington Street Community Center. This 2-day in-depth training focused on helping health care advocates tell their own stories more effectively. Our training director and chief trainer was Beth Becker of Becker Digital Strategies, who also taught on story of self, social media, and public speaking. We also included local trainers: Katie Reinisch, consultant and former V.P. of Public Affairs for Planned Parenthood of the Rocky Mountains, taught on the principles of effective storytelling. Tara Trujillo, former communications director for Sen. Mark Udall and Rep. Salazar, taught on how to speak with reporters. Laura Chapin, consultant and former media liaison for the Governor, taught on how to write letters to the editor and op eds. Ashtyn and Stephanie from Versa News taught about sharing your story via video.
